If there’s one thing to remember when it comes to success in any TV or radio interview, it’s what I’ve termed the ‘1:20 rule’.
Aside from an extended live TV or radio interview, when it comes to broadcast news coverage, journalists have about 1 minute, 20 seconds to share your story.
If you’re lucky, you’ll score about 15 seconds of air time in that 1:20. Maybe even as little as five to seven seconds. Three seconds tops in a super-quick radio news bulletin across the day.
So it begs the question: can you tell the story you’re pitching (the research, breaking news, new launch, product story, idea or inspiration) in as little as 1 minute, 20 seconds, let alone five or 10 seconds?
Start seeing your stories through the filter of 1:20. Harness the ability to demonstrate the newsworthiness of your pitch in just a few seconds.
If you only had 10 seconds to respond to an important question about your story – what would you say? What would you centre in on, what would you want the public to know?
I host a daily drive show on 91.9 Fresh FM in Gladstone, all the way from Greece. The wonders of technology in 2017!
I know this - through my daily show, and having hosted radio programs for over a decade - those that master the 1:20 rule get the coverage.
If you can master the ability to share your story and answer interview questions in short, succinct, clear, efficient grabs - you will become a go-to interviewee for the media time and time again.
I hate to say it, but I have hesitated - even removed contacts from my list - because they took up too much time during interviews. Journalists that pre-record don’t have time to sift through endless minutes and minutes of interviews - they need you to communicate in their language.
If you spend time on anything - invest your time in understanding and nailing the 1:20. Practice your pitch, your interview responses, your statements in the car, at home, to a friend - anywhere and everywhere you can, to refine your effectiveness.
The 1:20 rule. An essential in any great media toolkit!
*If this blog post helped, drop me a line at firstname.lastname@example.org to say hi! You can also grab a free copy of my Personal PR Planner, tried and tested internationally for over a decade. It will upscale your media coverage: guaranteed!
All information provided in this article, and on this website is for general information and entertainment purposes only. It in no way constitutes professional advice - reading, making decisions based upon and/or using any information within this article is done so at the reader’s own risk. Under no circumstances will Katharine Clift be liable for any loss or damage (including without limitation indirect or consequential loss or damage) or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website or article. Unless otherwise noted, Katharine Clift is the legal copyright holder of all material on this website, and it cannot be reprinted or re-published without written consent. Any personal and/or contact information provided to Katie Clift Consulting will be kept private, and will not be sold or disclosed to any other companies.