Mumbrella: Why a focus on social media quick wins undermines the value of PRs

Are the quick wins of social media threatening the value of PR? I authored an opinion piece, for Mumbrella - Australia's leaders in everything under the media & marketing umbrella. Read the full piece here!

Expat public relations consultant Katie Clift argues favouring short term results over longer term strategies is a mistake for PRs and their clients. (*Opinion piece published in Mumbrella).

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Katie Clift