Writing your first PR plan? You need this template!


Writing a PR plan for the first time can be hard. 

Well, let's be honest, not only hard - but time-consuming, frustrating, confusing and sometimes disheartening if you’ve never done it before, and have no metrics to measure it against.

Enter: the one template you need to perfect your first PR plan. You’re welcome. :)

I have been writing public relations plan for big and small business for the better part of a decade. I have tried and tested many methods - that not only will work for me and my teams, but other businesses seeking to understand and execute a successful PR strategy.

If you’re approaching PR for the first time, you may be unaware that there’s many practical, logistical and creative factors that make up the perfect media plan.

For a start - considering media content properly. You should identify the content that you want to get out to the press, how often and how to balance a good mix of stories. Have you considered who your target audiences should be - and how often you should contact them to ensure consistent coverage? A template can assist with this.

A public relations plan template helps you plan in advance - but still gives room and flexibility for reactive, spontaneous media over the space of weeks and months. Remember - we can’t be too rigid when it comes to PR - we have to leave space to respond to everyday news stories that relate to our industries.

A template makes it easy to keep track of the support to your media pitches too - do you need to follow-up and re-purpose your content on social media? The template prompts your creation of this type of content, so you can’t forget it!

And finally - media measurement. Do you know the best way to measure your ROI for your PR efforts? Keeping a record of media placement and evaluation is crucial for future planning - and knowing what works/what doesn’t in your media and PR.

I’ve put together an easy-to-use, simple, understandable PR plan template (no long-winded gant charts here…)

The best part is - it’s free! Email me now: katie@katieclift.com - for your free copy - and get started on understanding the elements that make up the most effective PR plans for your business that can bring real results.

Katie Clift

*If this blog post helped, drop me a line at katie@katieclift.com to say hi! You can also grab a free copy of my Public Relations Plan Template, tried and tested internationally for over a decade. What are you waiting for? Upscale your media coverage today!

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Katie Clift