#PRPROTIP: The killer combo to snatch-up international PR coverage.

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Yes, there’s a killer media combo to ensure you and your business snatch-up the most international media coverage for your message as possible.

It lies in one of the biggest mistakes I see companies make when it comes to seeking PR coverage in 2018: pitching their stories ONLY to online media journalists.

Sure, online news stories are accessible and uploadable 24/7, easily updated, they often lead the breaking news cycle and help companies achieve awareness, media relations and brand awareness easily across multiple markets. 

But there’s a killer combo that ups the online media ‘ante even further.  

Long-term followers will know I’m a strong advocate for pitching a story to as many relevant media outlets as possible (TV, radio, print, online, magazines, etc.).

But when it comes to the one-two punch – the killer combo to escalate global coverage quickly – it’s definitely print & online.

In many geographical media markets, print media still leads and guides the news of the day – journalists look to the printed newspaper to inform the top stories on TV, radio bulletins and even their online coverage. Believe it or not, print coverage continues to be priceless.

Often, we choose just one platform (online or print media) to secure a story at the expense of any coverage on the other platform – which is a huge disadvantage.

Because print and online work so well together, and aren’t threatened by each other – the killer combo is to pitch to print first, letting a story lead in a newspaper and create more online coverage from your pitch.

It’s your killer combo for international PR: print and online. Pitch to print first, then watch online journalists carry the story further. Priceless.  

Follow me via @katieclift for more #PRProTips on local & international PR every week!

All information provided in this article, and on this website is for general information and entertainment purposes only. It in no way constitutes professional advice - reading, making decisions based upon and/or using any information within this article is done so at the reader’s own risk. Under no circumstances will Katie Clit Consulting Pty Ltd be liable for any loss or damage (including without limitation indirect or consequential loss or damage) or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website or article. Unless otherwise noted, Katie Clift Consulting Pty Ltd is the legal copyright holder of all material on this website, and it cannot be reprinted or re-published without written consent. Any personal and/or contact information provided to Katie Clift Consulting Pty Ltd will be kept private, and will not be sold or disclosed to any other companies. 

Pitching to the media: helping small business on the Flying Solo Podcast!

I had such a blast on the Flying Solo Podcast in Australia recently - sharing my top tips for companies pitching to the media - whether big or small business!

Head here to listen back!

Katie Clift has pitched more ideas to media than most and has covered sectors from big business to soloists. In this podcast she tells us how to develop effective relationships with journalists, building and holding their interest.

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All information provided in this article, and on this website is for general information and entertainment purposes only. It in no way constitutes professional advice - reading, making decisions based upon and/or using any information within this article is done so at the reader’s own risk. Under no circumstances will Katie Clit Consulting Pty Ltd be liable for any loss or damage (including without limitation indirect or consequential loss or damage) or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website or article. Unless otherwise noted, Katie Clift Consulting Pty Ltd is the legal copyright holder of all material on this website, and it cannot be reprinted or re-published without written consent. Any personal and/or contact information provided to Katie Clift Consulting Pty Ltd will be kept private, and will not be sold or disclosed to any other companies.

All-things International PR on the Marketing Buzzword Podcast!

It was such a pleasure to chat all-things local & international PR on the Marketing Buzzword Podcast - across the UK and around the world!

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On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Katie Clift about ‘Public Relations (PR)’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword. Listen in here!

All information provided in this article, and on this website is for general information and entertainment purposes only. It in no way constitutes professional advice - reading, making decisions based upon and/or using any information within this article is done so at the reader’s own risk. Under no circumstances will Katie Clit Consulting Pty Ltd be liable for any loss or damage (including without limitation indirect or consequential loss or damage) or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website or article. Unless otherwise noted, Katie Clift Consulting Pty Ltd is the legal copyright holder of all material on this website, and it cannot be reprinted or re-published without written consent. Any personal and/or contact information provided to Katie Clift Consulting Pty Ltd will be kept private, and will not be sold or disclosed to any other companies.

Why a focus on social media quick wins undermines the value of PRs

Are the quick wins of social media threatening the value of PR? I authored an opinion piece, for Mumbrella - Australia's leaders in everything under the media & marketing umbrella. Read the full piece here!

Expat public relations consultant Katie Clift argues favouring short term results over longer term strategies is a mistake for PRs and their clients. (*Opinion piece published in Mumbrella).

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All information provided in this article, and on this website is for general information and entertainment purposes only. It in no way constitutes professional advice - reading, making decisions based upon and/or using any information within this article is done so at the reader’s own risk. Under no circumstances will Katie Clit Consulting Pty Ltd be liable for any loss or damage (including without limitation indirect or consequential loss or damage) or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website or article. Unless otherwise noted, Katie Clift Consulting Pty Ltd is the legal copyright holder of all material on this website, and it cannot be reprinted or re-published without written consent. Any personal and/or contact information provided to Katie Clift Consulting Pty Ltd will be kept private, and will not be sold or disclosed to any other companies.

Writing your first PR plan? You need this template!

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Writing a PR plan for the first time can be hard. 

Well, let's be honest, not only hard - but time-consuming, frustrating, confusing and sometimes disheartening if you’ve never done it before, and have no metrics to measure it against.

Enter: the one template you need to perfect your first PR plan. You’re welcome. :)

I have been writing public relations plan for big and small business for the better part of a decade. I have tried and tested many methods - that not only will work for me and my teams, but other businesses seeking to understand and execute a successful PR strategy.

If you’re approaching PR for the first time, you may be unaware that there’s many practical, logistical and creative factors that make up the perfect media plan.

For a start - considering media content properly. You should identify the content that you want to get out to the press, how often and how to balance a good mix of stories. Have you considered who your target audiences should be - and how often you should contact them to ensure consistent coverage? A template can assist with this.

A public relations plan template helps you plan in advance - but still gives room and flexibility for reactive, spontaneous media over the space of weeks and months. Remember - we can’t be too rigid when it comes to PR - we have to leave space to respond to everyday news stories that relate to our industries.

A template makes it easy to keep track of the support to your media pitches too - do you need to follow-up and re-purpose your content on social media? The template prompts your creation of this type of content, so you can’t forget it!

And finally - media measurement. Do you know the best way to measure your ROI for your PR efforts? Keeping a record of media placement and evaluation is crucial for future planning - and knowing what works/what doesn’t in your media and PR.

I’ve put together an easy-to-use, simple, understandable PR plan template (no long-winded gant charts here…)

The best part is - it’s free! Email me now: katie@katieclift.com - for your free copy - and get started on understanding the elements that make up the most effective PR plans for your business that can bring real results.

Katie Clift

*If this blog post helped, drop me a line at katie@katieclift.com to say hi! You can also grab a free copy of my Public Relations Plan Template, tried and tested internationally for over a decade. What are you waiting for? Upscale your media coverage today!

All information provided in this article, and on this website is for general information and entertainment purposes only. It in no way constitutes professional advice - reading, making decisions based upon and/or using any information within this article is done so at the reader’s own risk. Under no circumstances will Katharine Clift be liable for any loss or damage (including without limitation indirect or consequential loss or damage) or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website or article. Unless otherwise noted, Katharine Clift is the legal copyright holder of all material on this website, and it cannot be reprinted or re-published without written consent. Any personal and/or contact information provided to Katharine Clift or Katie Clift Consulting will be kept private, and will not be sold or disclosed to any other companies.