Get out of the PR rut!


If we’re honest, we’ve all been there. No one likes the PR rut! 

But don’t give up yet, friends! There are proven ways to boost your energy and get your vision back for media pitches, campaigns, public relations activities and fresh business innovation.

During my more-than-a-decade working in the media industry, I’ve been in the PR rut many times. I’ve found the following three freshen-ups help do the trick in getting me out of the rut and back on track.

1. Fresh filtration.

Make sure what’s being filtered to you - from social media and news sites, colleagues, broadcast programs, family and friends - stays fresh. Sometimes changing up the news you listen to, the followers you hear from on social media and broadening your life to include new relationships can ensure freshness in your work life. New filtration via these channels leads to new inspiration, innovation and excitement for your work. You want fresh content that stimulates fresh ideas through every channel.

2. Fresh air!

Sometimes a simple fix for a PR rut is to get some fresh air! Get up from your desk and change your environment to help change your thinking. Go for a walk around the office, head outdoors and loop the block or have a coffee in a green space nearby. Make sure you’re investing in at least 30 minutes of exercise, most days of the week, to stimulate business energy, motivation and overall wellbeing too. Trust me, it makes a significant difference.

3. Fresh push.

Above all, if I’m in a rut, I get space to gather a fresh approach to keep pushing. You won’t get out of your PR rut unless you’re committed to doing so - and committed to working through the tough and challenging times to get there. Take some time to get a fresh look on your goals, activities and tasks ahead - and push, push, push. Keep the movement and momentum, keep writing, keep pitching - and you’ll find new ideas will come.

Get out of the PR rut! And while you’re at it, share this post and help a friend do the same!

Katie Clift

*If this blog post helped, drop me a line at to say hi! You can also grab a free copy of my Personal PR Planner, tried and tested internationally for over a decade. What are you waiting for? Upscale your media coverage today!

All information provided in this article, and on this website is for general information and entertainment purposes only. It in no way constitutes professional advice - reading, making decisions based upon and/or using any information within this article is done so at the reader’s own risk. Under no circumstances will Katharine Clift be liable for any loss or damage (including without limitation indirect or consequential loss or damage) or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website or article. Unless otherwise noted, Katharine Clift is the legal copyright holder of all material on this website, and it cannot be reprinted or re-published without written consent. Any personal and/or contact information provided to Katharine Clift or Katie Clift Consulting will be kept private, and will not be sold or disclosed to any other companies.