PR is all about persistency.

channel7BRCA.jpg

What many of us don’t realise when it comes to public relations and media for our organisation is that the real wins come from persistency.

Being persistent - and patient - when it comes to public relations is absolutely key to seeing long-term gains in brand recognition, awareness, buy-in and trust with your organisation - and you as an individual.

It’s not a one-off media release, radio interview or TV spot that is going to build your brand or PR reputation - it’s all about persistency.

PR is an investment that needs to be made by every organisation, business and individual sharing messages or services with the public. It’s different to a one-off ad campaign or focused paid marketing spend.

PR is about how you appear as a whole to the public - it’s everything that you say or do - a wholistic view of how you appear to the public and the media. 

PR includes everything you post on social media, to how you are quoted in a newspaper, to how you treat staff, and everyday acquaintances in everyday life.

And when it comes to a good PR strategy, you need to be prepared to invest for the long term. 

Ask yourself: have you been approaching your PR as a long-term investment, or simply for short-term wins?

Seeing results from PR can happen in short, sharp bursts - and also over the long-term. If we want to build and maintain a solid relationship with our audiences, consumers and the media - our publics - we have to be persistent and patient, working at it every single day.

Katie Clift

*If this blog post helped, drop me a line at katie@katieclift.com to say hi! You can also grab a free copy of my Public Relations Plan Template, tried and tested internationally for over a decade. What are you waiting for? Upscale your media coverage today!

All information provided in this article, and on this website is for general information and entertainment purposes only. It in no way constitutes professional advice - reading, making decisions based upon and/or using any information within this article is done so at the reader’s own risk. Under no circumstances will Katharine Clift be liable for any loss or damage (including without limitation indirect or consequential loss or damage) or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website or article. Unless otherwise noted, Katharine Clift is the legal copyright holder of all material on this website, and it cannot be reprinted or re-published without written consent. Any personal and/or contact information provided to Katharine Clift or Katie Clift Consulting will be kept private, and will not be sold or disclosed to any other companies.

Katie Clift