UK urged to beat plastic pollution this World Environment Day


Consumers across the UK are being urged to help beat plastic pollution by refusing products they can’t reuse, including water bottles, this World Environment Day - today, Tuesday 5 June.

World Environment Day is the UN's most important day for encouraging awareness and action for the protection of the environment - in recent years, millions of people have taken part globally.

European company EQUA, who last month launched the EQUA Smart Water Bottle Kickstarter campaign in the UK, are urging consumers to refuse plastic water bottles that they can’t reuse.

EQUA Co-founder Stella Korosec said they were proud to be supporting such a crucial global initiative - and urged Australians to do so too.

“About one million plastic drinking bottles are purchased every minute around the world, according to the UN,” Ms Korosec said.

“This is an enormous issue that we can all do something to stop - World Environment Day is all about encouraging us to personally do what we can to reduce plastic pollution every day.

“One of the easiest changes we can make is to stop buying plastic water bottles, and to invest in a bottle we can reuse time and again - like our EQUA Smart Water Bottle, launched recently on Kickstarter and supported by the global community.

“We have been especially amazed at the support for this Kickstarter campaign - we spent eight years observing thousands of our clients’ hydration habits to create the EQUA Smart Water Bottle.

“Our Kickstarter campaign is community funded and community supported - the response to the launch shows consumers are greatly concerned about the environment - they want to invest in a positive product and initiative that helps make the world a better place.

“It’s important for all of us - businesses and consumers - to care for nature - and we’re so happy to see thousands of people committed to doing that through an initiative as simple as our campaign.”

Statistics released by the UN show half of all plastic produced is designed to be used only once — and then thrown away.

Today, the world produces about 300 million tonnes of plastic waster every year - nearly equivalent to the weight of the entire population**.

The EQUA Smart Water Bottle is available for pre-order now, via the global Kickstarter Campaign, running until 28 June, 2018.

During this period, customers around the world can expect a range of offers - including the limited-time early-bird discounted price of $48 USD (more than 40 per cent discount for the product, which has an RRP of $84 USD).

The EQUA Smart Water Bottle Kickstarter campaign is online at  

More information about World Environment Day is available at


*Press photos of EQUA Smart Water Bottle are available via Dropbox.



EQUA brand was founded in 2010 as a result of love for nature and healthy lifestyle. The team believes in the goodness of mankind and promotes nature preservation through designing water bottles. The idea was and still is to change people’s mindset by encouraging the mass to replace disposable bottles for reusable ones. EQUA brand is quality and style captured in a (reusable) bottle. The EQUA family grows bigger every year in means of product versatility and the number of team members. Headquartered in Slovenia, the company is committed to changing people’s behaviour and lifestyle. Adopting their energy is easy. For more information on EQUA brand please visit:

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