CLIENTS & CAMPAIGNS
As Executive Manager of Media and Spokesperson, Katie has championed the Cancer Council’s media and public relations activities, advancing cancer control through the application of marketing and communications excellence to broaden our reach and enhance our appeal to the Australian community. She is distinguished from her peers by an unrivalled level and quality of expertise in all aspects of media and communications, drawing on exceptional interpersonal skills and wide-ranging career experience. Her contributions to our work have helped to achieve significant cut-through in local, statewide, and national media. Katie’s leadership has also contributed to the development of a comprehensive communications matrix underpinned by innovative approaches to engagement across all media channels. Notably, her industry acumen has been instrumental in transforming Cancer Council’s brand communication strategy, resulting in more than 8,000 news articles in print, broadcast, and online media each year, averaging over 100 front page stories annually. I am delighted to provide my unconditional endorsement of Katie’s professional capabilities. - Cancer Council Queensland.
Working with Katie was a pure pleasure. I found her contact via internet when searching for a good PR on Australian market. As she’s covering also UK, she was just a perfect match. Observing her in a period of six weeks of collaboration, I can say with much ease that Katie is a highly professional - responsive, flexible and resourceful person with a great energy and a sharp mind. Always thinking out of the box when reaching out to different media, Katie carefully selected the ones for the best coverage based on knowledge she has of that specific market. The content she wrote on the basis of information we gave her was perfectly tailored for our product. She up-cycled the content for every single pitch, pitching from different angles. Reaching out to different media - from socials to online magazines and radio - Katie showed much effort and a true belief in our products’ success. Would be grateful to work with you again, Katie Clift! - Lara for EQUA, Slovenia
Working with Katie Clift Consulting was an absolute pleasure. Katie’s attention to detail and project management skills were excellent. Katie has an extensive network within the Australian media industry which increased our reach nationally within a short time frame. - Sharonne Antonir, SACH Australia.
I had the fortune of working with Katie on key regional and national events… Katie is the perfect balance of professional and personal, always creating PR opportunities that were mutually beneficial to each of our messages, and finding unique and genuine ways to deliver them. There’s not a person in the industry who doesn’t love working with Katie, and her successful career and little black book are testament to that fact. Katie has taught me so much about the art of communication, and our business benefitted enormously from her expertise and the continuous coverage she sent our way. - Claire Wilson, Stamford Plaza Brisbane (5 Star Hotel).
I worked with Katie Clift for 5 years on the annual Cancer Council’s Biggest Morning Tea launch event. I found her easy to work with, very proficient and effective, while delivering the required media coverage outcomes for both the event and the hotel. Katie is an absolute delight , with her upbeat and happy disposition and professional manner. - Debbie MacGillivray, Director of Marketing, Stamford Plaza Brisbane.
I was referred to Katie Clift as I had mentioned to others that I was keen to get on radio for interviews and nothing I had tried had worked in the past. I contacted Katie and she got to understand my business of coaching, networking and connections and put an amazing down to earth spin on it, that I would never have thought of, and began putting together plans to get my message heard. She reached out to various channels promoting me as a connections expert and accountability coach in releases that were quickly responded to. Her work resulted in me be interviewed on radio with 4-5 stations per week regularly and newspaper and TV local news interviews because of her press releases. I could not recommend her services highly enough. She knows what the public needs to hear and how they need to hear it and this is something that is her unique asset for any clients choosing to work with her. - Janet Culpitt.
Finding the right PR professional to promote your business can be a challenge. To find the person who not only understands the essence of your message, but also works with you to find the most suitable way to get that message to your niche market. Working with Katie Clift is an absolute dream. She is an experienced broadcaster and media personality, who knows what journalists are looking for. She is passionate and enthusiastic about finding the story behind your brand. And she is social media savvy, so she knows how to take any PR or media opportunity into the online world, creating more opportunities to reach your ideal customers. But above all she is authentic, enthusiastic and just an absolute pleasure to work with. If you are serious about taking your message, your brand or your product to the market to increase sales, brand awareness or social reach, you need Katie on your team. - Sally Thibault
Katie has been an invaluable partner to our organisation. I would rate her skills as top shelf. She helped us get widespread media engagement through newspapers, social media, radio, and live events. She is highly professional, experienced, and knowledgeable. One of the things that stands out to me about Katie is how well she can fit into a team environment and bring her skill set, and be so well liked by people. She helped our organisation grow, and her industry contacts were a big benefit. I give Katie a full endorsement. - Ben Windle, Lifeplace.