What does the UK need to adopt from Australia's PR industry? Standout spokespeople.

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Call me controversial, but I count a solid spokesperson as 80 (if not 90) per cent of the battle to get good media coverage - wherever you are in the world, whatever your story.

And I believe it’s the number one thing the UK needs to adopt from Australia’s PR industry in 2018.

Read more in my opinion piece for PR Week UK!

Katie Clift

*If this blog post helped, drop me a line at katie@katieclift.com to say hi! You can also grab a free copy of my Personal PR Planner, tried and tested internationally for over a decade. What are you waiting for? Upscale your media coverage today!

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